marketing

TLDR: AI-driven zero-click searches are altering marketing by reducing organic traffic, with 80% of consumers relying on AI summaries for information. Brands must adapt strategies, focusing on optimizing for AI rather than traditional clicks, using diverse content formats and redefining success metrics to stay relevant.

https://www.bain.com/insights/goodbye-clicks-hello-ai-zero-click-search-redefines-marketing/