Exploring Model Context Protocol (MCP) enhances AI chat by enabling plug-ins, addressing challenges in AI chat applications related to tools and knowledge. MCP, an open standard proposed by Anthropic, allows different applications to connect with AI models easily. Its adoption could significantly change user interactions with digital tools, potentially displacing traditional search engines like Google. Organizations must adapt to maintain relevance as AI chat becomes integral to user journeys, prompting the need for early prototyping and collaboration using MCP to efficiently integrate their services with AI systems.
Extending AI Chat With Model Context Protocol (and Why It Matters)
