A study by Columbia Journalism Review reveals that AI search engines incorrectly cite sources over 60% of the time, significantly misinforming users and disregarding publisher requests. Testing eight AI search tools found error rates varying from 37% to 94%. Many models fabricated URLs and failed to respect robots.txt settings, creating tension for publishers. Despite premium versions performing poorly, industry leaders call for improvements while users are cautioned against expecting high accuracy from free AI tools.
AI Search Engines Cite Incorrect Sources at an Alarming 60% Rate, Study Says
